Wednesday, April 7, 2010

And Then There Was Salsa


This cute little animation is an ad spot for Frito-Lay's Tostitos Salsa dip. The animation is pretty nice, and the music is quite catchy. However, what really caught my eye is the presentation, since I've never seen anything like this before. As the video plays, the character suddenly jumped out of the bounding frame, and then the whole animation starts to fill up the entire screen. Even the comment section is being overtaken, and the "Vimeo" logo is being sliced up to become part of the salsa. Apparently there's also something similar on YouTube that promotes Wario Land on Wii. (Can someone tell me which agency/studio did this?)

這篇逗趣的動畫Frito-Lay 食品公司來促銷他們莎莎醬的廣告. 動畫本身挺不錯的, 音樂也蠻好聽. 不過, 讓我真正覺得有趣的是它的呈現方式, 我是從來沒看過類似的手法. 當影片在播放時, 裡面的人物會突然跳出影片框, 在螢幕上四處飛舞. 接著, 動畫覆蓋了整個畫面, 連評論欄都被蓋住, "Vimeo" 的標誌也被切片加到醬料裡去了. 任天堂在YouTube那邊好像也搞了個類似的廣告促銷Wii上的 Wario Land. (有人知道製作本片的公司的話請麻煩告訴我, 謝謝!)

1 comment:

  1. 哈囉 我也是做afx的喔
    不過在台灣就是了
    很想聽聽你在那的工作情況喔
    希望可以分享

    ReplyDelete