Carbon Footprint

Jellyfish Pictures has made this haunting commercial for Discovery called "Carbon Footprint" to promote environmental awareness and the importance of recycling. The spot shows a time-lapse footage of a can slowly deteriorating and eventually breaking apart, with a message at the end that reads "It takes a second for you to recycle a can. It takes 50 years for a can to recycle itself." Quite a simple yet powerful idea that conveys its message clearly.

Jellyfish Pictures 為 Discovery 製作了一個名叫 "Carbon Footprint" (碳足跡) 的廣告, 為了宣傳環保及資源回收的重要性. 廣告以加速快轉影片的方式呈現, 秀出一個鋁罐, 在時間的流逝下, 慢慢的生鏽腐爛, 直到消失. 影片最後寫 "回收一個罐子只需要你一秒, 要罐子回收自己則需要50年." 真的是一個簡單卻又強烈的訊息啊.