Nokia: Get Out and Play

Although this commercial is rather old, it still puts a smile on my face every time I watch it. Nokia is really good at making some pretty cool ads.(Remember "The Journey Starts Here"?) "Get Out and Play" is a stop-motion video created to promote their N-Gage device. For those of you who once owned a Nokia cellphone, the game "Snake" must undoubtedly ring a bell. For those of you who haven't, it is a simple game where you guide a snake to eat dots. The more dots it eats, the longer it grows. This ad takes the idea from the game and aims to create the biggest snake in the world using humans. It's fun to see this snake "grows" from one person to a line of hundreds of people by the end. Watch Behind the Scenes here.

雖然這則廣告有點舊了, 不過每次看到都還是會讓我會心一笑. Nokia 的廣告真的都很酷. (還記得 "The Journey Starts Here" 嗎?) "Get Out and Play" (出門玩樂去) 是為 N-Gage 所打的一個逐格動畫廣告. 曾用過Nokia手機的人大概對 "貪吃蛇" 這個遊戲不陌生. 如果你沒玩過的話, 這遊戲是要你領導一條蛇去吃食物, 而吃越多它就長越長. 這廣告則延伸這概念, 試著用人群來做出全世界最長的"貪吃蛇". 看著這條蛇從一個人"成長"到數百人真的是很有趣. 按這裡看幕後製作.