when I watched these videos (and here's another one) of ferrofluid for the first time, I really could not believe what I'm seeing was real and not CG. According to Wikipedia, it is "a liquid which becomes strongly polarized in the presence of a magnetic field" and, apparently, creates some very interesting forms and movements due to that property. Sachiko Kodama, the creator of those videos, is one of the most prominent ferrofluid artists out there. There's also a commercial for Nestle chocolate that's obviously inspired by the fluid (which is in complete CG).
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