UNIQLOCK in Paris

UNIQLO is a clothing brand from Japan. They started out as a cheaper and more casual clothing choice, but gradually became the hip and trendy name in the fashion world in recently years. I think part of their success is due to their unique and creative marketing strategies. One of those is called the "UNIQLOCK" which periodically shows alternating footages of pretty girls dancing in UNIQLO cloths, and a clock that displays your current local time, all the while playing charming music in the background. It's really hard to describe in words as it's something that needs to be experienced by yourself. Following the new opening of a flagship store in Paris, they've decided to launch a UNIQLOCK at that city too.

UNIQLO 是一家日本的服飾品牌. 剛開始時他們本來是走低價休閒路線的. 不過, 近年來也慢慢的變成了一個很流行的時尚品牌. 我認為他們成功的一部分原因是因為他們的廣告以及推銷方法十分的有創意而且與眾不同. "UNIQLOCK"就是這些手法之一. 用有規律的節奏一下秀出一群美少女們穿著UNIQLO的衣服跳著舞, 一下又跳到一個時鐘播報當地時間, 配上輕快的音樂, 這就是UNIQLOCK, 是一個你必須去親自體驗的東西. 最近他們在巴黎新開了一家分店, 所以也搞了個巴黎版的UNIQLOCK來打廣告.